05
Dec 11

100 Sneaky but Effective SEO Link Building Tactics

Sneaky Girl

SEO link building is effected through the exploitation of search engines and software link analysis tools. This can be done via any of the major search sites like Yahoo or Google. Link building tips can be implemented handily and sourcing competitors’ backlinks and many other link building tactics are lightposts on the path to search engine rank-supremacy. Utility of WordPress is very effective.

1. Compile and post a list, like this one, and share it — the topic is less important than actually having a list for users to forward and mull over.

2. Review the Competition

Research and replicate the link-building tactics of competing websites — it’s hardly unethical in the Information Age.

3. WordPress Themes

Download and edit a HTML-ready WordPress theme that retains the sitelink or domain name in the code as a condition for distribution.

4. Copy-Write

Create quality text copy for the site — hire out the task, if necessary.

5. RSS Backlinking

Gamble risk-free for backlinks from RSS feeds by submitting content.

6. URL A-bridging

URL shorteners are nifty pieces of code for throwing out backlinks, invisible or hidden URLs, RSS feeds and the like.

7. Power Blender On

A relatively new method for SEO link building, RSS metadata is, for lack of better terms, blended to yield myriad results.

8. What’s Up? The Rent!

Amazingly, links can be rented from online services, but this is territory where only the most firewalled tend to tread. Babysteps…

9. Also File Under Amazingly

Another way to secure links: hire — big bucks — a linkbaiter. Yes, that is word. Sounds obscene. Big bucks.

10. ¡Carnivale!

Within the Blog-O-Sphere exist blog carnivals, resources on the InterWeb where many different blogs cluster and are tied together by common topics and by which blog carnival search bars lead users to blog posts which have been submitted.

11. Help Others Help Yourself

Post help articles to sites like About.com and eHow and include the sitelink in the author profile.

12. Old Into New

Revise old copy and bring it up to date with the appropriate green links.

13. Oodles of SEO Links Through the Lens

Post content with a Squidoo lens and include the sitelink.

14. Fire — Submit, Rather — At Will!

Submit to online magazines that publish opinion pieces, poetry, fiction, and nonfiction — include the sitelink with the author bio.

15. The Universal Lingo Stepping Stone

Install an on-site translator for visiting non-native English-speaking users.

16. Open a Bar — Online

Create a community forum for the site and swap banners with other sites that also host forums.

17. Open a Bar, Part Deux

Host a forum for another friendly, non-competing site and include a banner and link in every relevant post on that site.

18. SEOnic Boom

Create a SEO software tool that other friendly, non-competing sites can use that incorporates the sitelink into the code.

19. Connect the Dots

Network with and exchange links with any local business or organization that may share a peripheral interest with the purpose of the website.

20. eCamaderie

Participate in local, regional, national and global chat forums and tactfully supply the sitelink.

Get The Word(s) Out [21.–23.]

23. Submit the site to free SEO-relevant online directories.

22. Submit the site to for-pay directories — some research is required.

23. Submit the site to article-only directories.

24. Pay It Forward

Purchase a one-way link from a similarly-themed website that foregoes the link command visibility.

25. Under The Table

Paying a member of a key webmastering forum to post links is not out of the question.

26. Y-Links

Y-Links or 3-Way links are effective viral contextual link builders that build in layers via users’ interconnectedness.

27. Plus-Links

Plus-Links or 4-Way links are as above, with one more limb or conduit.

28. True, There Are Sites…

…like Ezinearticles.com that invite users to submit content and route traffic back to their sites.

29. Watch Your Footing

Share content from the site, image and video-sharing site StumbleUpon.com with other web jockeys.

30. Techno-rati’d

Gain relevancy on Technorati.com’s blog directory by including the relevant tags.

31. Write the Pillar Article

To be counted as a true blog authority, one must first publish a Pillar Article that meets the following attributes: no fewer than 500 words; authoritative yet light on overcomplicated lingo; content that is neatly organized; contains attractors to draw in web traffic; infowise, it is heavy on relevance.

32. Power of Press Releases

Post viral press release-styled bits of info, no more than several paragraphs long, and insert code for easy copying and forwarding of said content.

33. No Solicitors

Signs like that may exist in the real world, but not in cyberspace — unsolicited submissions to blog sites or political sites can lead to traffic.

34. Micro-blog for Macro-results

Micro-blog by posting attention-drawing content in the form of imagelinks, videos and other ephemera.

35. Third Party Content, Gratis

Invite submissions — guest posts or blogs — from friends and visitors to the site.

36. Reciprocate to Build Traffic

Get more traffic by writing blogs, guest pieces and other forms of commentary for other sites for links.

37. Savor It

Submit content to Del.icio.us — Delicious.com — a site that happens to be a popular general topic archive.

38. Snipe It

A sniping software program can fasttrack hundreds of backlinked competitors’ pages. When the proverbial cat is out of the bag, email the linked-to sites to know they’re caught in the web of traffic.

39. Recap’ture

It never hurts to posts a week-in-review blog about the Dot Com industry and related fields.

40. Click, Click, Click…

Get into Pay per click, or PPC, another widely used traffic-directing method employed by advertisers to pay web hosts for the frequency with which their ads are clicked on.

41. Follow You, Follow Me

Join FollowList.com, the home of the DoFollow Blogs, another resource for dissemination of info and links.

42. Walls Tumbl’n Down

Easy one: get a Tumblr.

43. Spider Crawl

Link back and forth between literally every profile, forum membership and relevant webpage connected to the target site.

44. News-flasher

By enabling the site to report breaking news, it’s search engine ranking will climb with Superman-styled leaps — easier said than done, though.

45. Digg It!

Bending steel with bare hands may be easier, but few SEO link builders are more effective than getting a headline and related link posted on the highly-trafficked Digg.com.

46. It’s Not SPAM If Nobody Complains

Linkdrop in the shoutouts on online user games like <i>WoW</i>.

47. Open Invitation

Collect and edit new content by emailing questionnaire templates to established bloggers and posting the results.

48. Post and link to the site on BN.com.

49. Time is of the essence..

Reply to email correspondence immediately and sans sarcasm to build a rapport with other users.

50. The Byline Flex

Publish and distribute a free eBook.

The Ever-Popular Review [51.–57.]

51. Review a book or eBook in return for a link on the publisher’s or seller’s website.

52. For a link on the artist’s and label’s websites, review a new CD or digital album release in return.

53. In exchange for a link, review a new DVD on the and seller’s and studio’s websites.

54. Post and link to the site on any message board.

55. Write a review of a favorite local or regional restaurant, diner or food truck in return for a link.

56. Evaluate a software product in return for a link on the publisher’s or seller’s website.

57. Post a hard copy flyer at the local public library, and post a link on the website, if it’s allowed.

Media Mountains, Hills, Mounds and Anthills [58.–69.]

58. Buy air time to advertise the site on a local radio station.

59. Buy air time to advertise the site on a local television network.

60. Write letters to offline media like newspapers, magazines and college journals and include the site link under the byline.

61. Link to any and all other affiliate sites or ownership sites.

62. Post and link to the site on IEWeekly.com, LAWeekly.com, or OCWeekly.com

63. Hang up a hard copy flyer at a church or religious organization and post a link on the website, too — if the site’s content is not inappropriate for that venue.

64. At a club or fraternal organization, post a hard copy flyer, and post a link on the website.

65. Review a new smartphone or similar piece of computech in return for a link on the publisher’s or seller’s website.

66. Link to a college or university’s dot-edu site, alma mater or not, if it’s allowed.

67. Register the site with the Better Business Bureau.

68. Post and link to the site on Backpage.

69. Donate to a local or regional charity for a sitelink in their promotional displays.

Exploiting All Open Channels [70.–96.]

70. Expose an unreputable blog or site, but be prepared for the fallout (see #72).

71. Flame — yes, flame — or use another attention-getting tactic while bearing in mind the backlash that comes attached to notoriety.

72. Set up a Youtube channel or create a viral video.

73. Plug the website on popular AM or FM radio shows like Coast To Coast and Howard Stern.

74. Call in to any popular podcast and plug the website.

75. Start a podcast and plug the website.

76. Review a favorite local or regional business or store chain in return for a link.

77. Post and link to the site on Amazon.

78. Register the site with the Chamber of Commerce.

79. Cast A Line

Get old-fashioned and gather links from other websites, similar or otherwise, by offering yours first.

80. Post and link to the site on Craigslist.

81. Sell and post on eBay and link to the site on the auction pages and in the forums.

82. Do the above and donate to charity via eBay and collect links that way.

83. Comment and link to the site on TheDirty.com, TMZ and other gossip sites.

84. Post an article on Examiner and link to the site in the text.

85. On IMDb.com, Rotten Tomatoes and other movie entertainment sites, post and link to the site.

86. Post and link to the site on RollingStone.com, Spin.com and other music entertainment sites.

87. Distribute a flyer or business card with the site link on the bulletin board at work.

88. Visit LosAngelesTimes.com and post and link to the site.

89. Comment and link to the site on MSN News and Yahoo news.

90. Post and link to the site on Wikipedia.

91. If the cost justifies it, use a publicist to promote the site.

92. Post and link to the site in Google Groups and Yahoo Groups.

93. Freely post on the Guestbooks in high-profile sites and include the link.

94. Link to the site in a Facebook Wall post.

95. Create a Facebook page for the site.

96. Link to the site in a LinkedIn profile and link to both it and the LI page on Facebook, too.

Odds ‘N Sods

97. Do pro bono work and accept a banner or resource link as compensation.

98. Post and link to the site on Yelp.

99. Print, distribute and use a car bumper sticker with the site name and URL visible in large font.

Just Because…

100. Get friends and third parties to do anything listed above in trade for services, compensation or just because.

SMO Blogger guest blog post thanks to Brain Host, an industry-leading web hosting company that offers affordable shared hosting packages, unlimited storage and transfer, and 24/7 server monitoring. Image credit: Flickr.