05
Dec 11

100 Sneaky but Effective SEO Link Building Tactics

Sneaky Girl

SEO link building is effected through the exploitation of search engines and software link analysis tools. This can be done via any of the major search sites like Yahoo or Google. Link building tips can be implemented handily and sourcing competitors’ backlinks and many other link building tactics are lightposts on the path to search engine rank-supremacy. Utility of WordPress is very effective.

1. Compile and post a list, like this one, and share it — the topic is less important than actually having a list for users to forward and mull over.

2. Review the Competition

Research and replicate the link-building tactics of competing websites — it’s hardly unethical in the Information Age.

3. WordPress Themes

Download and edit a HTML-ready WordPress theme that retains the sitelink or domain name in the code as a condition for distribution.

4. Copy-Write

Create quality text copy for the site — hire out the task, if necessary.

5. RSS Backlinking

Gamble risk-free for backlinks from RSS feeds by submitting content.

6. URL A-bridging

URL shorteners are nifty pieces of code for throwing out backlinks, invisible or hidden URLs, RSS feeds and the like.

7. Power Blender On

A relatively new method for SEO link building, RSS metadata is, for lack of better terms, blended to yield myriad results.

8. What’s Up? The Rent!

Amazingly, links can be rented from online services, but this is territory where only the most firewalled tend to tread. Babysteps…

9. Also File Under Amazingly

Another way to secure links: hire — big bucks — a linkbaiter. Yes, that is word. Sounds obscene. Big bucks.

10. ¡Carnivale!

Within the Blog-O-Sphere exist blog carnivals, resources on the InterWeb where many different blogs cluster and are tied together by common topics and by which blog carnival search bars lead users to blog posts which have been submitted.

11. Help Others Help Yourself

Post help articles to sites like About.com and eHow and include the sitelink in the author profile.

12. Old Into New

Revise old copy and bring it up to date with the appropriate green links.

13. Oodles of SEO Links Through the Lens

Post content with a Squidoo lens and include the sitelink.

14. Fire — Submit, Rather — At Will!

Submit to online magazines that publish opinion pieces, poetry, fiction, and nonfiction — include the sitelink with the author bio.

15. The Universal Lingo Stepping Stone

Install an on-site translator for visiting non-native English-speaking users.

16. Open a Bar — Online

Create a community forum for the site and swap banners with other sites that also host forums.

17. Open a Bar, Part Deux

Host a forum for another friendly, non-competing site and include a banner and link in every relevant post on that site.

18. SEOnic Boom

Create a SEO software tool that other friendly, non-competing sites can use that incorporates the sitelink into the code.

19. Connect the Dots

Network with and exchange links with any local business or organization that may share a peripheral interest with the purpose of the website.

20. eCamaderie

Participate in local, regional, national and global chat forums and tactfully supply the sitelink.

Get The Word(s) Out [21.–23.]

23. Submit the site to free SEO-relevant online directories.

22. Submit the site to for-pay directories — some research is required.

23. Submit the site to article-only directories.

24. Pay It Forward

Purchase a one-way link from a similarly-themed website that foregoes the link command visibility.

25. Under The Table

Paying a member of a key webmastering forum to post links is not out of the question.

26. Y-Links

Y-Links or 3-Way links are effective viral contextual link builders that build in layers via users’ interconnectedness.

27. Plus-Links

Plus-Links or 4-Way links are as above, with one more limb or conduit.

28. True, There Are Sites…

…like Ezinearticles.com that invite users to submit content and route traffic back to their sites.

29. Watch Your Footing

Share content from the site, image and video-sharing site StumbleUpon.com with other web jockeys.

30. Techno-rati’d

Gain relevancy on Technorati.com’s blog directory by including the relevant tags.

31. Write the Pillar Article

To be counted as a true blog authority, one must first publish a Pillar Article that meets the following attributes: no fewer than 500 words; authoritative yet light on overcomplicated lingo; content that is neatly organized; contains attractors to draw in web traffic; infowise, it is heavy on relevance.

32. Power of Press Releases

Post viral press release-styled bits of info, no more than several paragraphs long, and insert code for easy copying and forwarding of said content.

33. No Solicitors

Signs like that may exist in the real world, but not in cyberspace — unsolicited submissions to blog sites or political sites can lead to traffic.

34. Micro-blog for Macro-results

Micro-blog by posting attention-drawing content in the form of imagelinks, videos and other ephemera.

35. Third Party Content, Gratis

Invite submissions — guest posts or blogs — from friends and visitors to the site.

36. Reciprocate to Build Traffic

Get more traffic by writing blogs, guest pieces and other forms of commentary for other sites for links.

37. Savor It

Submit content to Del.icio.us — Delicious.com — a site that happens to be a popular general topic archive.

38. Snipe It

A sniping software program can fasttrack hundreds of backlinked competitors’ pages. When the proverbial cat is out of the bag, email the linked-to sites to know they’re caught in the web of traffic.

39. Recap’ture

It never hurts to posts a week-in-review blog about the Dot Com industry and related fields.

40. Click, Click, Click…

Get into Pay per click, or PPC, another widely used traffic-directing method employed by advertisers to pay web hosts for the frequency with which their ads are clicked on.

41. Follow You, Follow Me

Join FollowList.com, the home of the DoFollow Blogs, another resource for dissemination of info and links.

42. Walls Tumbl’n Down

Easy one: get a Tumblr.

43. Spider Crawl

Link back and forth between literally every profile, forum membership and relevant webpage connected to the target site.

44. News-flasher

By enabling the site to report breaking news, it’s search engine ranking will climb with Superman-styled leaps — easier said than done, though.

45. Digg It!

Bending steel with bare hands may be easier, but few SEO link builders are more effective than getting a headline and related link posted on the highly-trafficked Digg.com.

46. It’s Not SPAM If Nobody Complains

Linkdrop in the shoutouts on online user games like <i>WoW</i>.

47. Open Invitation

Collect and edit new content by emailing questionnaire templates to established bloggers and posting the results.

48. Post and link to the site on BN.com.

49. Time is of the essence..

Reply to email correspondence immediately and sans sarcasm to build a rapport with other users.

50. The Byline Flex

Publish and distribute a free eBook.

The Ever-Popular Review [51.–57.]

51. Review a book or eBook in return for a link on the publisher’s or seller’s website.

52. For a link on the artist’s and label’s websites, review a new CD or digital album release in return.

53. In exchange for a link, review a new DVD on the and seller’s and studio’s websites.

54. Post and link to the site on any message board.

55. Write a review of a favorite local or regional restaurant, diner or food truck in return for a link.

56. Evaluate a software product in return for a link on the publisher’s or seller’s website.

57. Post a hard copy flyer at the local public library, and post a link on the website, if it’s allowed.

Media Mountains, Hills, Mounds and Anthills [58.–69.]

58. Buy air time to advertise the site on a local radio station.

59. Buy air time to advertise the site on a local television network.

60. Write letters to offline media like newspapers, magazines and college journals and include the site link under the byline.

61. Link to any and all other affiliate sites or ownership sites.

62. Post and link to the site on IEWeekly.com, LAWeekly.com, or OCWeekly.com

63. Hang up a hard copy flyer at a church or religious organization and post a link on the website, too — if the site’s content is not inappropriate for that venue.

64. At a club or fraternal organization, post a hard copy flyer, and post a link on the website.

65. Review a new smartphone or similar piece of computech in return for a link on the publisher’s or seller’s website.

66. Link to a college or university’s dot-edu site, alma mater or not, if it’s allowed.

67. Register the site with the Better Business Bureau.

68. Post and link to the site on Backpage.

69. Donate to a local or regional charity for a sitelink in their promotional displays.

Exploiting All Open Channels [70.–96.]

70. Expose an unreputable blog or site, but be prepared for the fallout (see #72).

71. Flame — yes, flame — or use another attention-getting tactic while bearing in mind the backlash that comes attached to notoriety.

72. Set up a Youtube channel or create a viral video.

73. Plug the website on popular AM or FM radio shows like Coast To Coast and Howard Stern.

74. Call in to any popular podcast and plug the website.

75. Start a podcast and plug the website.

76. Review a favorite local or regional business or store chain in return for a link.

77. Post and link to the site on Amazon.

78. Register the site with the Chamber of Commerce.

79. Cast A Line

Get old-fashioned and gather links from other websites, similar or otherwise, by offering yours first.

80. Post and link to the site on Craigslist.

81. Sell and post on eBay and link to the site on the auction pages and in the forums.

82. Do the above and donate to charity via eBay and collect links that way.

83. Comment and link to the site on TheDirty.com, TMZ and other gossip sites.

84. Post an article on Examiner and link to the site in the text.

85. On IMDb.com, Rotten Tomatoes and other movie entertainment sites, post and link to the site.

86. Post and link to the site on RollingStone.com, Spin.com and other music entertainment sites.

87. Distribute a flyer or business card with the site link on the bulletin board at work.

88. Visit LosAngelesTimes.com and post and link to the site.

89. Comment and link to the site on MSN News and Yahoo news.

90. Post and link to the site on Wikipedia.

91. If the cost justifies it, use a publicist to promote the site.

92. Post and link to the site in Google Groups and Yahoo Groups.

93. Freely post on the Guestbooks in high-profile sites and include the link.

94. Link to the site in a Facebook Wall post.

95. Create a Facebook page for the site.

96. Link to the site in a LinkedIn profile and link to both it and the LI page on Facebook, too.

Odds ‘N Sods

97. Do pro bono work and accept a banner or resource link as compensation.

98. Post and link to the site on Yelp.

99. Print, distribute and use a car bumper sticker with the site name and URL visible in large font.

Just Because…

100. Get friends and third parties to do anything listed above in trade for services, compensation or just because.

SMO Blogger guest blog post thanks to Brain Host, an industry-leading web hosting company that offers affordable shared hosting packages, unlimited storage and transfer, and 24/7 server monitoring. Image credit: Flickr.


24
Oct 10

Planning Your Keywords

Every good web master knows that they need to research their keywords before even considering making a web site. Webmasters need to know what terms searchers are searching for and how much competition there is for those terms. They want to find key words with high amounts of searches and low amounts competition. In this article I’ll talk about keyword research. We’ll even go over the best free tool to use to find out how many times a particular key word is being searched for each month.

 

The first thing you want to do is find out what key words people are searching for. You can do this by using a free tool within Google Adwords. Sign up for a free account with them. Following this, you can go into the opportunities section and find the key word research tool. You can type the term your interested in learning about into this tool and it will give you the average monthly search volume. It will also give you a list of similar words that you can use to make other pages on your site. If this already seems like too much work, you can always visit our site. Those that are still with me can learn more in the following paragraphs.

 

Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. I’ll explain what these options mean by using the keyword “used cars”.

 

An example of broad match for “used cars” could be “used up old cars”. As you can see the broad match is not very targeted. You won’t find customers looking to purchase quality pre owned cars from you with this broad match key word.

 

A phrase match using this same keyword could be “red used cars”. Keywords stay next to each other and in the same order as you intend them to be. However, the other keywords placed in front and behind could still make this searcher irrelevant to your site.

 

You’ll want to follow the results of the exact match. Our minnesota seo company only looks at exact matches when researching clients site. Using the exact match method you’ll get the number of people who are only searching with the term “used cars”. When you’ve found a term with high numbers, then you can start looking at its competition. When the numbers don’t look good you can look towards a synonym such as “preowned cars” or something of that nature.


20
Jun 10

Guide To A Sane Seo Plan

It is said that the definition of insanity is doing the same thing over and over and expecting different results.  This statement should probably be told to many of the current wanna be Internet marketers out there.  Many people are doing the same old seo tactics and not making any head way.  This article was written to cover the fundamentals of what a web site’s seo campaign should look like.

The first thing a new web master needs to do is to ensure that all of his on page optimization has been done.  This includes setting up proper headings, meta tags, and internal linking structure.  It is not a good idea to start working on back links until this step has been done.  However, many web masters try to do just this and later wonder why their web site is not ranking well.

Now, the web site owner should do some ethical link building and off page seo for their site.   Submitting to big paid directories like Best Of The Web, JoeAnt, and the Yahoo directory should be done before going into paid niche directories.   After the DMOZ and all of the other free directories can be submitted to at a manual submission rate.

Next you’ll want to write some great articles to submit to the article directories.  These can be great for both building links and generating traffic via click throughs from your article.  If you want to be viewed as your niche expert than you will want to write many great articles for distribution.

Once you’ve done this feel free to start making posts in blogs and forums to create more links and web site visitors.   Posting in forums is also usefull for getting closer to your prospects and learning what you can do to earn their business.   A great Minneapolis seo company has let us know that forums are also great for providing feed back to the web master.

Once you’ve taken these steps you can go ahead and try some of the other techniques like video creation and press releases.  These steps can be the difference between mediocre search engine rankings and first page search engine rankings.