Squarespace Blogging Platform?

Is Squarespace (http://www.squarespace.com) a search engine friendly blogging platform? Is this out of the box blogging platform suitable for SEO purposes? If not Squarespace then what?

Squarespace.com site company line:

Squarespace is an exceptionally tuned publishing system for managing websites and blogs. Need to create a blog? Build a website? Our software helps discerning individuals build stylish, easy to manage websites complete with state-of-the-art blogging tools. Squarespace hosts thousands of high-quality websites — both large and small.

At first glance, I don’t see any reasons not to recommend it for SEO purposes. I don’t see that much difference in this and WordPress except it’s cheaper than the premium version of WP. I signed up and poked around in Squarespace, but I really don’t like the interface that much. So, I’m sticking with WordPress.

Of course, I am just writing from a personal standpoint. I am biased toward WordPress because I’ve been using it so long and invested so much in it. Also, because it is open source and there are tons of plugins and widgets and themes, you know. That’s just my personal view.

I don’t see anything wrong with Squarespace in terms of SEO. I didn’t spend much time in the admin area but I did a site:squarespace.com looked at a bunch of user blogs and they all seemed pretty indistinguishable from WordPress blogs. I don’t recall seeing any with tag clouds like WordPress has, though.

I wasn’t sure but it looked like Squarespace had to be hosted at squarespace.com? And if you want to use your own domain you have to map it to their server? That’s fine but I wonder if you would lose some degree of control without hosting it yourself. It reminded me of WordPress.com blogs, where you just log into their system and post stuff and don’t have to worry about maintaining anything. WordPress has a premium service that they allow you to map your domain to in a very similar way: http://wordpress.com/vip-hosting/.

Thoughts on Squarespace anyone?

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2 comments

  1. If it means anything to your analysis, here’s an interesting item: At Squarespace, for a while, we had very custom legacy code running ‘www.squarespace.com’. About a month ago, we switched to using Squarespace entirely (meaning that ‘www.squarespace.com’ is just a Squarespace account called ‘www’). This meant that all of the underlying code changed for our front site, which I was positive was going to reduce our rankings for SOME keywords.

    The opposite happened. We actually jumped a few spots on all of our keywords, and we gained 15 places on extremely highly competitive keywords like “build a website”. We use the same basic platform for that site that everyone else on Squarespace gets, and we all have the same IP.

    Hope this is of some value!

  2. I gotcha. Thanks for pointing out the fact that just the opposite of what we expect can often happen with search engine rankings.

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