Planning Your Keywords

Every good web master knows that they need to research their keywords before even considering making a web site. Webmasters need to know what terms searchers are searching for and how much competition there is for those terms. They want to find key words with high amounts of searches and low amounts competition. In this article I’ll talk about keyword research. We’ll even go over the best free tool to use to find out how many times a particular key word is being searched for each month.

 

The first thing you want to do is find out what key words people are searching for. You can do this by using a free tool within Google Adwords. Sign up for a free account with them. Following this, you can go into the opportunities section and find the key word research tool. You can type the term your interested in learning about into this tool and it will give you the average monthly search volume. It will also give you a list of similar words that you can use to make other pages on your site. If this already seems like too much work, you can always visit our site. Those that are still with me can learn more in the following paragraphs.

 

Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. I’ll explain what these options mean by using the keyword “used cars”.

 

An example of broad match for “used cars” could be “used up old cars”. As you can see the broad match is not very targeted. You won’t find customers looking to purchase quality pre owned cars from you with this broad match key word.

 

A phrase match using this same keyword could be “red used cars”. Keywords stay next to each other and in the same order as you intend them to be. However, the other keywords placed in front and behind could still make this searcher irrelevant to your site.

 

You’ll want to follow the results of the exact match. Our minnesota seo company only looks at exact matches when researching clients site. Using the exact match method you’ll get the number of people who are only searching with the term “used cars”. When you’ve found a term with high numbers, then you can start looking at its competition. When the numbers don’t look good you can look towards a synonym such as “preowned cars” or something of that nature.

Tags: , , , ,

1 comment

  1. Nice post, using the right keywords for your site it’s the most important factor of on-page SEO because if you don’t target the right keywords you people may come from irrelevant search results or you may have no traffic at all from search engines.
    Kostas | Opportunities Planet recently blogged – Using SMO To Supercharge Your SEO

Leave a Reply

Your email address will not be published. Required fields are marked *