18
Jun 12

Sitemap Validator Validates Anything

Google Sitemap Validator

Meet the Validrome XML Sitemap Validator at www.validome.org/google/

Features:

  • Ranks at the top of google for “XML Sitemap Validator”
  • Google PageRank 6
  • Validates any URL or anything input into the URL field

In the above test I used the URL: http://blah

which resulted in:

“The Document is valid.”

There is probably a sitemap validator that actually works out there somewhere but no one can find it because of Panda and Penguin.


05
Dec 11

100 Sneaky but Effective SEO Link Building Tactics

Sneaky Girl

SEO link building is effected through the exploitation of search engines and software link analysis tools. This can be done via any of the major search sites like Yahoo or Google. Link building tips can be implemented handily and sourcing competitors’ backlinks and many other link building tactics are lightposts on the path to search engine rank-supremacy. Utility of WordPress is very effective.

1. Compile and post a list, like this one, and share it — the topic is less important than actually having a list for users to forward and mull over.

2. Review the Competition

Research and replicate the link-building tactics of competing websites — it’s hardly unethical in the Information Age.

3. WordPress Themes

Download and edit a HTML-ready WordPress theme that retains the sitelink or domain name in the code as a condition for distribution.

4. Copy-Write

Create quality text copy for the site — hire out the task, if necessary.

5. RSS Backlinking

Gamble risk-free for backlinks from RSS feeds by submitting content.

6. URL A-bridging

URL shorteners are nifty pieces of code for throwing out backlinks, invisible or hidden URLs, RSS feeds and the like.

7. Power Blender On

A relatively new method for SEO link building, RSS metadata is, for lack of better terms, blended to yield myriad results.

8. What’s Up? The Rent!

Amazingly, links can be rented from online services, but this is territory where only the most firewalled tend to tread. Babysteps…

9. Also File Under Amazingly

Another way to secure links: hire — big bucks — a linkbaiter. Yes, that is word. Sounds obscene. Big bucks.

10. ¡Carnivale!

Within the Blog-O-Sphere exist blog carnivals, resources on the InterWeb where many different blogs cluster and are tied together by common topics and by which blog carnival search bars lead users to blog posts which have been submitted.

11. Help Others Help Yourself

Post help articles to sites like About.com and eHow and include the sitelink in the author profile.

12. Old Into New

Revise old copy and bring it up to date with the appropriate green links.

13. Oodles of SEO Links Through the Lens

Post content with a Squidoo lens and include the sitelink.

14. Fire — Submit, Rather — At Will!

Submit to online magazines that publish opinion pieces, poetry, fiction, and nonfiction — include the sitelink with the author bio.

15. The Universal Lingo Stepping Stone

Install an on-site translator for visiting non-native English-speaking users.

16. Open a Bar — Online

Create a community forum for the site and swap banners with other sites that also host forums.

17. Open a Bar, Part Deux

Host a forum for another friendly, non-competing site and include a banner and link in every relevant post on that site.

18. SEOnic Boom

Create a SEO software tool that other friendly, non-competing sites can use that incorporates the sitelink into the code.

19. Connect the Dots

Network with and exchange links with any local business or organization that may share a peripheral interest with the purpose of the website.

20. eCamaderie

Participate in local, regional, national and global chat forums and tactfully supply the sitelink.

Get The Word(s) Out [21.–23.]

23. Submit the site to free SEO-relevant online directories.

22. Submit the site to for-pay directories — some research is required.

23. Submit the site to article-only directories.

24. Pay It Forward

Purchase a one-way link from a similarly-themed website that foregoes the link command visibility.

25. Under The Table

Paying a member of a key webmastering forum to post links is not out of the question.

26. Y-Links

Y-Links or 3-Way links are effective viral contextual link builders that build in layers via users’ interconnectedness.

27. Plus-Links

Plus-Links or 4-Way links are as above, with one more limb or conduit.

28. True, There Are Sites…

…like Ezinearticles.com that invite users to submit content and route traffic back to their sites.

29. Watch Your Footing

Share content from the site, image and video-sharing site StumbleUpon.com with other web jockeys.

30. Techno-rati’d

Gain relevancy on Technorati.com’s blog directory by including the relevant tags.

31. Write the Pillar Article

To be counted as a true blog authority, one must first publish a Pillar Article that meets the following attributes: no fewer than 500 words; authoritative yet light on overcomplicated lingo; content that is neatly organized; contains attractors to draw in web traffic; infowise, it is heavy on relevance.

32. Power of Press Releases

Post viral press release-styled bits of info, no more than several paragraphs long, and insert code for easy copying and forwarding of said content.

33. No Solicitors

Signs like that may exist in the real world, but not in cyberspace — unsolicited submissions to blog sites or political sites can lead to traffic.

34. Micro-blog for Macro-results

Micro-blog by posting attention-drawing content in the form of imagelinks, videos and other ephemera.

35. Third Party Content, Gratis

Invite submissions — guest posts or blogs — from friends and visitors to the site.

36. Reciprocate to Build Traffic

Get more traffic by writing blogs, guest pieces and other forms of commentary for other sites for links.

37. Savor It

Submit content to Del.icio.us — Delicious.com — a site that happens to be a popular general topic archive.

38. Snipe It

A sniping software program can fasttrack hundreds of backlinked competitors’ pages. When the proverbial cat is out of the bag, email the linked-to sites to know they’re caught in the web of traffic.

39. Recap’ture

It never hurts to posts a week-in-review blog about the Dot Com industry and related fields.

40. Click, Click, Click…

Get into Pay per click, or PPC, another widely used traffic-directing method employed by advertisers to pay web hosts for the frequency with which their ads are clicked on.

41. Follow You, Follow Me

Join FollowList.com, the home of the DoFollow Blogs, another resource for dissemination of info and links.

42. Walls Tumbl’n Down

Easy one: get a Tumblr.

43. Spider Crawl

Link back and forth between literally every profile, forum membership and relevant webpage connected to the target site.

44. News-flasher

By enabling the site to report breaking news, it’s search engine ranking will climb with Superman-styled leaps — easier said than done, though.

45. Digg It!

Bending steel with bare hands may be easier, but few SEO link builders are more effective than getting a headline and related link posted on the highly-trafficked Digg.com.

46. It’s Not SPAM If Nobody Complains

Linkdrop in the shoutouts on online user games like <i>WoW</i>.

47. Open Invitation

Collect and edit new content by emailing questionnaire templates to established bloggers and posting the results.

48. Post and link to the site on BN.com.

49. Time is of the essence..

Reply to email correspondence immediately and sans sarcasm to build a rapport with other users.

50. The Byline Flex

Publish and distribute a free eBook.

The Ever-Popular Review [51.–57.]

51. Review a book or eBook in return for a link on the publisher’s or seller’s website.

52. For a link on the artist’s and label’s websites, review a new CD or digital album release in return.

53. In exchange for a link, review a new DVD on the and seller’s and studio’s websites.

54. Post and link to the site on any message board.

55. Write a review of a favorite local or regional restaurant, diner or food truck in return for a link.

56. Evaluate a software product in return for a link on the publisher’s or seller’s website.

57. Post a hard copy flyer at the local public library, and post a link on the website, if it’s allowed.

Media Mountains, Hills, Mounds and Anthills [58.–69.]

58. Buy air time to advertise the site on a local radio station.

59. Buy air time to advertise the site on a local television network.

60. Write letters to offline media like newspapers, magazines and college journals and include the site link under the byline.

61. Link to any and all other affiliate sites or ownership sites.

62. Post and link to the site on IEWeekly.com, LAWeekly.com, or OCWeekly.com

63. Hang up a hard copy flyer at a church or religious organization and post a link on the website, too — if the site’s content is not inappropriate for that venue.

64. At a club or fraternal organization, post a hard copy flyer, and post a link on the website.

65. Review a new smartphone or similar piece of computech in return for a link on the publisher’s or seller’s website.

66. Link to a college or university’s dot-edu site, alma mater or not, if it’s allowed.

67. Register the site with the Better Business Bureau.

68. Post and link to the site on Backpage.

69. Donate to a local or regional charity for a sitelink in their promotional displays.

Exploiting All Open Channels [70.–96.]

70. Expose an unreputable blog or site, but be prepared for the fallout (see #72).

71. Flame — yes, flame — or use another attention-getting tactic while bearing in mind the backlash that comes attached to notoriety.

72. Set up a Youtube channel or create a viral video.

73. Plug the website on popular AM or FM radio shows like Coast To Coast and Howard Stern.

74. Call in to any popular podcast and plug the website.

75. Start a podcast and plug the website.

76. Review a favorite local or regional business or store chain in return for a link.

77. Post and link to the site on Amazon.

78. Register the site with the Chamber of Commerce.

79. Cast A Line

Get old-fashioned and gather links from other websites, similar or otherwise, by offering yours first.

80. Post and link to the site on Craigslist.

81. Sell and post on eBay and link to the site on the auction pages and in the forums.

82. Do the above and donate to charity via eBay and collect links that way.

83. Comment and link to the site on TheDirty.com, TMZ and other gossip sites.

84. Post an article on Examiner and link to the site in the text.

85. On IMDb.com, Rotten Tomatoes and other movie entertainment sites, post and link to the site.

86. Post and link to the site on RollingStone.com, Spin.com and other music entertainment sites.

87. Distribute a flyer or business card with the site link on the bulletin board at work.

88. Visit LosAngelesTimes.com and post and link to the site.

89. Comment and link to the site on MSN News and Yahoo news.

90. Post and link to the site on Wikipedia.

91. If the cost justifies it, use a publicist to promote the site.

92. Post and link to the site in Google Groups and Yahoo Groups.

93. Freely post on the Guestbooks in high-profile sites and include the link.

94. Link to the site in a Facebook Wall post.

95. Create a Facebook page for the site.

96. Link to the site in a LinkedIn profile and link to both it and the LI page on Facebook, too.

Odds ‘N Sods

97. Do pro bono work and accept a banner or resource link as compensation.

98. Post and link to the site on Yelp.

99. Print, distribute and use a car bumper sticker with the site name and URL visible in large font.

Just Because…

100. Get friends and third parties to do anything listed above in trade for services, compensation or just because.

SMO Blogger guest blog post thanks to Brain Host, an industry-leading web hosting company that offers affordable shared hosting packages, unlimited storage and transfer, and 24/7 server monitoring. Image credit: Flickr.


25
Aug 11

What SEO Software do you Use? Tried SheerSEO?

This post is from the owner of the SheerSEO software application, which I haven’t tried but it looks pretty nice to me (no, this is not a paid post, I just like him and he was kind enough to contribute some good points). I have used WebPosition, WebCEO, Advanced Web Ranking and just about every SEO rankings software package out there. They all do pretty much the same thing, it’s just a matter of presentation. At the end of the post, tell me which SEO Rankings and SMO analytics software you use and why you like or hate it.

SheerSEO

For new website owners, using an SEO software or web optimization software is most basic. These software packages provide tools that give direction on how to effectively optimize website contents for better search engine visibility. SEO software offers a myriad of optimization tools, such as keyword generation, rank checking, onpage audits and backlink checking, all aimed to get your website on top. Basically, software packages are more affordable than hiring SEO companies for internet marketing services.

But before shelling out a large sum of money on any software, it is important to consider which SEO tools best suit your website. It is important to consider and compare all options available for you to arrive at the best decision. While there are tons of SEO software products sold online, most of them offer false promises, simply hyping and exaggerating their claims to boost their sales. Perhaps, this is one big problem that confronts all new website owners. The industry has its own share of “rotten apples” that you have to avoid as much as possible.

The promises are usually first page rankings or even first rank, but the reality is that no one can guarantee that. Neither SEO software nor any SEO professional. That can be easily proven by using logic – if there was such a software that can guarantee first page, think what would happen if 11 websites, competing for the same keyword, use it. There are just 10 places in that first page…

Hence, when looking for optimization software, you need to remember that there’s ABSOLUTELY NO SHORTCUT in notching the top spot. It requires dedication, hard work, and patience to achieve your dream rank. Always set realistic goals and never expect too much. Better yet, go for programs like SheerSEO that give truthful claims on how the software tools can help boost your website’s visibility. The claims are only for saving your time and making your work more effective. That is the only claim you should be looking for.

Below are some of the common problems why many webmasters feel that their SEO software is failing.

  1. Expecting too much
    As all expert website owners repeatedly say, effective SEO campaign does not happen overnight. For your website to rank in search engines, you must be prepared to invest time and effort, which means at least 3 months, before you see tangible results.
  2. Expecting too soon
    SEO is not a one time effort, as one might hope. To get high ranking, the website backlinks should keep progressing and the content should added. No single one time effort is enough. This is simply too suspicious and search engines know how to identify that.Also, results come slowly. It takes time for the search engines to scan your changes. That might take a few weeks for them to pick up your new pages, and pages that have links to your site. Even after those pages are picked up, it would take some more time for them to effect your rankings. So, patiance is a must in this game of SEO.
  3. Underestimate the costs of optimization
    One main reason why websites fail at SEO is that owners are not prepared to shoulder added expenses. Often times, one SEO software suit is not enough to throttle your website on Google ranking. Aside from investing on time and effort, getting to the top spot requires a hefty amount of some. Take note that the cost of failure is relatively more expensive than actually investing on the best SEO campaign strategies.

So, to summarize,  software of the SEO variety is definitely something to consider, as long as you know what to expect from it. It should help you see the relevant info clearly, and save your time. Nothing more. Don’t expect magic, cause it is simply not there. Some SEO software packages like sheerseo.com, do nice work with plenty of features and free trials, so you can try them and see if they help you.


05
Aug 11

What Happened to Links Hog?

Screen Capture of LinksHog.com

I’m not sure what happened to the Links Hog link network for SEO’s that was said to work so well. It looks like Google has made their rounds and taken them to the slaughterhouse. Anyone know anything about the demise or impending return of LinksHog.com?Pig


25
Apr 11

Google History – A Glance Back

Google History

A lot of folks wonder what the word “Google” actually means. Old schoolers recall that it’s a rephrasing of the word, “googol,” which is the mathematical speak determines 1 adopted by a hundred zeros. Depending on the degree of passion you have for math, that is both the greatest or most tard-worthy name for a search engine company. Despite the name. It stuck.

The Rub

Larry Page and Sergey Brin co-based Google in January of 1996, then known as BackRub. The boys had been in the early twenties and basic computer geeks. Sergey was born in Moscow, alum of the College of Michigan and visiting Stanford. Larry was assigned to be his guide. Throughout this go to, they obviously hit it off or immediately no person would give a hoot about linking strategies.

Although men and the title “BackRub” may elevate some questions, the title actually referred to a way for producing search engine rankings. Particularly, the BackRub search engine was designed to investigate the “oneway links” to a site. Though BackRub developed a following with these in the know, nothing a lot happened for a few years.

1998

As with most new companies, the boys wanted some severe cash. The brass at Yahoo’s eyebrows were raised momentarily, but eventually the interest subsided. Sun Microsystems, of all firms, provided an answer. Andy Bechtolsheim was one of the founders of Solar and, thus, had the mandatory deep pockets. $100,000 later, the new search engine firm was on the way in which to stardom.

New Name

As legend has it, BackRub turned Google for a somewhat humorous reason. Apparently, Bechtolsheim unintentionally made the $100k try to “Google, Inc.” You may make your individual guess as to which one of many boys mentioned, “Hey, I have an concept for a new name.” In September of 1998, Google opened a small office in Menlo Park, California. The rest, as they say, is history.

Immediately, Google is based in Mountain View, California. Google prefers electronic mail communication, but you can get a stay voice by calling (650) 623-4000. If you happen to actually want to speak to them, refuse a cost from the company on the credit card you utilize for Adwords. They may contact you pretty rapidly!

The company went public in 2004 [GOOG] and started trading around 100 to 125 USD range and now has a stock value of many times that. Larry and Sergey are sickeningly wealthy. One can assume that Andy Bechtolsheim is also doing all right.

The Future

In the last year or so, Google has actually received its fair share of criticism. PageRank is almost useless in relation to ranking in search results. At the time of this writing, PageRank hasn’t worked for three days, which implies a change, shuffle, dance or whatever you need to name it’s coming.

On the competitors front, issues are a bit murky. It appears per week doesn’t go by and not using a patent lawsuit being filed against the company. MSN and Yahoo have began to lift the extent of competition and extra shall be coming. Google’s reliance on AOL as a visitors supply is also a bit troubling given the continuous lack of market share by the corporate that almost brought Time Warner down. Gmail is dogged by patent points, not to point out questions on violations of the privateness of users. All and all, issues are not as rosy compared to a couple years in the past, however they will hardly be known as bad.

Your guess is nearly as good as mine in relation to predicting if Google will change into just another search engine. Personally, I think it is going to, but not due to any of the above. As an alternative, the evolution of the Internet suggests there will likely be a subsequent “huge thing.” Who knows, possibly Google will get a Grub [Grub.org] in its Nutch [Nutch.org].

Learn More:

Singapore SEO Service

Google: from garage to search giant and beyond

Image source: flickr


08
Feb 11

Writing For The Internet: How Good Copy Turns Into Dangerous Advertising

Sunset behind my desk

In relation to writing web sites, what is nice for the search engines is commonly not good marketing.

Why? Because virtually inevitably, if you write to please the various search engines, you write about the features of your service. But you need to be writing about the advantages in your customers.

It is a fundamental downside and one it’s a must to take into account at each stage of creating the copy to your website. It’s important to achieve a stability between writing for folks or writing for search engine robots. The balance will probably be subtly completely different for every business. You may most likely need to preserve experimenting. It all relies upon really on how important search engine visitors will probably be to your organisation. First a fast recap on the basic concern of search engine copy.

Search engine optimisation (typically known as web optimization) mainly means ensuring your website ranks extremely with Google and different search engines. Google wants to provide people the best, relevant information. It does this by reading the copy in your website.

If sure words are used frequently, Google will calculate that the location is related for that “key phrase”. When folks seek for that key phrase, Google flags your web site as one worthy of consideration.

So, when a copywriter creates his own website, he tries to make use of the phrase “copywriter” as continuously as possible.

It is no good just listing the phrase either. It must be in actual sentences. What’s extra, it’s much better to use the keyword at or near the start of a sentence. You also want the key phrase in the main headline, in the first paragraph, and as often as possible thereafter. So, you end up writing about you, the copywriter, and the copywriting you can offer. Options of your service.

The place are your prospects in all this? Any good copywriter, in reality even an entire newbie,  knows that it is advisable to flip the features of your service into benefits for the customer. It is simply good marketing.

The copywriter ought to be explaining how he can improve sales, appeal to prospects, save the consumer money, present exceptional service and so on.

The identical is likely to occur no matter enterprise you are in. If you happen to’re a graphic designer, a shopper would possibly come to you as a result of they need you to create knowledgeable picture for his or her business.

But they don’t seek for “professional image”, “design influence”, or  “creativity”. They search for “graphic designer.” So your copy has to keep mentioning “graphic designer” this, “graphic designer” that.

What’s the resolution? If you understand an easy one, please share the secret. For most organisations and companies, the answer is going to be a balance. It’s essential know how essential Google searches are to you. If the answer is “not a lot” as a result of guests come from other sources – perhaps by a unsolicited mail campaign, Web advertising clicks, or because they are a regular buyer and have you bookmarked – then your copy should weighted extra in direction of good advertising, with much less emphasis on search engine robots.

But if Google searches are all the pieces to your organisation, then you definately’ll need to play the game by their rules.

Rigorously written copy can at least attempt to play each games. You can hold using keywords, however at all times keep in mind that you have to bring the main target again onto benefits to your customer.

It isn’t straightforward, and it can be a painstaking process. But that in essence, is what good web writing needs to be about: retaining one eye on the major search engines and pleasing them when vital, but all the time bringing it back to people, to clients, to benefits. As a result of that’s good marketing.

Find Out More:

SEO Services Singapore


25
Jan 11

Google Postini Thinks Google Places is Spam

Google Postini Blocking Google Places

Google Apps aka Google Postini is a spam blocking service that works rather well if you can ever get it configured on your server. Thanks, Google for buying Postini (notice how I just assume Google purchased this company instead of developed it in-house at Google Labs).

All SEO practitioners know that Google prefers algorithmic solutions over manual pulls. Well, it looks like that practice has carried through to their spam blocking email software, Postini, which thinks that the Google Places email carries all the hallmarks of spam. Of course, there is one possibility worth considering. What is this is actually not from Google and someone is spoofing Google?


11
Dec 10

SEO Products For Professional IT Firms

Buffalo and Fort Erie Public Bridge Authority

Image via Wikipedia

Are a person a business seeking SEO products? Your firm already know that the most beneficial place to look is on the internet and your firm already know an individual have hundreds of thousands of choices out there. SEO products can generate or break your company just by the way they conduct their enterprise with your enterprise. The most desirable SEO service providers are going to be able to assist an individual with a wide array of solutions not just one niche of an ever growing area.

Your firm should seek out SEO services which will not only support an individual at maintaining your web site information, an individual should find a company which might help your business with competitor reports, linking, robot text file management, meta tags and also a lot more.

Trying to earn money on the internet and staying ahead of the rivalry is a 24 hour job and also your company need the right professionals which are there to assist your business as the need arises. You really don’t have time to sit back as well as wait for returns to your inquiries because time is cash the more time you waste the more money you lose.

As an web business professional you know how crucial client service is so finding the right service company for an individual may be slightly less complicated than for the average Joe which has no idea what he is searching for.

Really don’t waste a lot of your time in communication, if a company is not acquiring back to a person this is a sing of irresponsibility and also your firm just can’t have which when your company are attempting to grow your business. Move on to the next business produce sure your firm are acquiring the timely responses your firm need.

If a company does not have time to answer your query how can your company be sure they have the time to work on your project. Client service should be their top priority because that is their small business.

One more thing to think about when our looking for SEO products is a background of the organization, are they a fly by Night Company which will take your income and run or do they already have an established client base? Make sure your company are able to see reviews of the business from legitimate clients so your firm might better judge the safety of using this particular company on your next project.

Keep in mind which an individual have every opportunity to be as choosy as your business needs because rivalry is high and so is the need for the right SEO service organization, should you don’t like the services offered in one place just keep moving and you’ll soon find exactly what you’re searching for.

When searching for a professional IT service company to support your business with all of your San Diego SEO Company generate sure you compare prices. There is such a higher desire for this service and level of competition might be vicious so the good thing is your company will be able to take full advantage. Make sure the solutions offered are the solutions an individual are looking for your company can’t go wrong.


25
Oct 10

Inexpensive DIY Rankings

Inexpensive Web Optimization Rankings

Site visitors is a should if any online enterprise is to succeed. Your enterprise can either pay for that site visitors via promoting, ezines and different means… Or you may decide to go the web optimization route and get all your visitors for free.

However in doing so there’s first an outlay in prices to get your website highly ranked on all the key search engines. The more ranking you want to receive, on multiple pages, utilizing multiple key phrases/phrases, the more expensive it will be to your business.

But the actual query, is simply how costly?….  And, in case you go the D.I.Y search engine marketing route, just how effective will it’s and the way much money will you save?

What is an affordable cost or the typical price for employing an web optimization company?

The problem with most web optimization corporations is the truth that they are literally charging a small fortune for a fundamental search engine optimization campaigns which may embody optimization of only a few net pages and ranking of just to three keywords or phrases. How much for such a package….  anyplace from 2 to $four,000.

The current going charge for in house (internal) SEO work is anyplace between forty to $60 per hour, with external charge, business to enterprise sitting at roughly $100 per hour.

In case you are a big company, these rates could also be reasonably priced however for most small businesses and solopreneurs, they’re merely out of the question.

Even a big firm may be better off handing their SEO tasks over to a succesful worker who can learn the required expertise and strategies and apply these when required. One or people with such capabilities would not only save the company earnings but would permit their enterprise to adapt to new search engine optimisation merchandise so much quicker than having to outsource.

What you are not being advised be the search engine optimization firms is that search engine rating is de facto not that tough to master… And the second level that perhaps matters probably the most is that after getting high ranking for a lot of selected key phrases, just a little maintenance and tweaking can hold you there for a really long time. Even to the purpose that a lot search engine optimization work may be outsourced at very low charges to specialists in different international locations which makes it even more affordable.

Without doubt, obtaining high rankings by doing it your self or handing it over to a serious website positioning is kind of doable. With so many reasonably priced search engine optimisation guides, memberships and software packages on-line at the moment, it is really a surprise as to why many companies are yet to implement their own in-home search engine optimisation specialists utilizing their current staff.

So, is this to say that learning all website positioning strategies is simply a walk in the park, of course not. However any person with an affordable skill in technical matters could have a big website on it’s strategy to excellent rating positions inside as little as two weeks.

Unfortunately what most lack in website positioning, is a transparent and concise plan of action. Sure, many will learn the strategies and methods required but then fail to behave or fail to implement the whole plan thus leading to minimal outcomes. As with all marketing campaign, it must be implemented right by means of to the final step, web optimization isn’t different.

With the persevering with enchancment of search engines to provide extra correct results, search engine advertising will continue to develop and be in high demand.

The decision you must make for your personal business is…. 

Exactly how much revenue do you want to take out of your individual business pocket in using such providers, or is there a greater various by taking your website positioning in house and increasing business income continually, yr after year?

Check Out:

SEO Service Singapore

 


25
Oct 10

Wordtracker SEO

Wordtracker: A Should For Any Search Engine Optimization Venture

Whereas many elements influence the rankings of a web page, any search engine optimization effort isn’t price even a second of your time with out one and single unknown: relevant and competitive keywords.

Let’s look at an instance: a local transferring firm decided to optimize its website. It knows (or assumes that it does) that the most popular key phrases for their sort of enterprise are “movers” and “moving”. At a primary look, appears to be like like all the things’s tremendous: the key phrases seem to be related, and should produce good results. Nevertheless, there are two errors made here.

The first one is keyword relevancy. What’s the use for our native shifting company of individuals which might be searching for “movers” or “moving” in Denver, CO, Boston, MA or New York, NY, if they’re positioned and offering services in and round San Francisco only?

Another mistake is keyword effectiveness. It’ll take far more effort and time to get top rankings for such standard and aggressive normal keywords as “shifting” and “movers” than to get identical results for something extra particular and related, corresponding to “movers San Francisco” or “shifting San Francisco”. Not solely are these keywords more likely to convert visitors to buyers, but in addition it’s a a lot easier and less time-consuming task.

If the world we live in consists of atoms, the smallest and most vital particles in seo world are keywords. Actually, there’s nothing sophisticated about them, if one remembers three issues about key phrases: relevancy, effectiveness and Wordtracker.

Wordtracker.com is an UK primarily based company that provides an irreplaceable search engine advertising service software: key phrase analysis and analysis. It helps to find and choose key phrases that are both relevant and competitive. Relevant mean that the keywords are related to your web site, and that these are the phrases people are typing in Google, Yahoo or MSN in order to find your type of business. One other essential think about figuring out a “good” keyword is its effectiveness. Let’s say we’ve a key phrase “movers” which has a file of showing in Google search checklist for 1009 occasions; there are 15400000 different net pages competing for this keyword. Which means this key phrase’s effectiveness index is 1009/15400000=0.066. This index shows that the key phrase is way too competitive and also you’ll in all probability end up someplace in the midst of Google’s search outcomes when you try to optimize your webpage for this explicit keyword.  A rule of thumb is to search out key phrases which are quite in style and on the similar time have fewer webpages competing for them. An excellent keyword is considered to have an effectiveness index of over 100, although anything in between 10 and one hundred could be targeted as well.

Evidently, with out having the right key phrases which might be each relevant and competitive it’s impossible to reach any search engine optimization campaign. Without understanding your niche phrases, you’ll most likely find yourself competing against web pages with 1000’s of inbound hyperlinks optimized by seo gurus and will be lost in millions of search outcomes – no one will even ever discover out you exist. Then again, all it takes to get your web traffic from zero to couple hundreds a day is likely to be one thing as simple and price-efficient as Wordtracker.

Check It Out Now:

SEO Company Singapore


25
Oct 10

Learning SEO On My Own

Learning SEO can be done the easy way or hard. The easy way requires you to tap the services of SEO experts and learn from them, while the hard way is getting into it all by yourself. I learned SEO by accident, never really intending to become the self-professed expert that I am. But despite the cheap route I made, I am doing rather well if I say so myself.

This is not supposed to be a step by step guide to learning SEO, so if you follow the steps I myself have taken, our results may vary so take what I have to say with a grain of salt and keep this as sort of a reference guide on what you can choose to do.

It all began when after a few months after the launch of my online business. My service was a popular and strong one, one that I believed would reap in profits from all over. Imagine then my dismay when after a couple of months, my sales were abysmal. It was then I knew that I needed something to market my business. Something effective, yet cheap, since I wasn’t really earning much then.

I then searched around until I saw several blogs about how to do SEO. Search engine optimization was a phenomenon I only heard about, but thought was useless. But then, my desperate situation pulled me to learn more about it and find out first hand if it really works. After all, what am I to lose? Profits were close to nil, I figured the only way left to go then, was up.

So I devoured all the information in those blogs. Reading through the archives, keeping myself updated with each new post, etc. Days turned to weeks turned into months, until I had a basic understanding how it all works and how to tie it all together. I applied what I learned. From on page optimization to building links and everything in between. I did all I could.

Lo and behold, after a few weeks of this, my sales went up. Not by much, but enough for me to take notice. I didn’t attribute it first with the SEO, but when sales exploded I analyzed what had happened. Turned out, the SEO worked and I was in the front page of Google. Amazing. So until now, I keep on doing SEO, learning all new things about it, and applying everything I learn. I want to have the number one position and keep it there.


25
Oct 10

12 Optimisation Issues

12 Issues You Actually Ought To Know About Search Engine Optimisation

Research present that over ninety% of all online customers use engines like google to find what they’re searching for, whether merchandise/providers, or just plain outdated information.

The next twelve points will, I hope, summarize a philosophy, approach and methodology to the search engine optimization query which is both sound and effective, together with giving some useful perception into the industry itself.
1. Content. Content. Content.
Effective, skilled, optimized Copywriting is the only, most important consider any web optimization campaign. Search engines like google and yahoo index websites based on the content found on every web page of the site. With an intensive understanding of the language and grammatical conventions combined with intensive analysis, to seek out and exploit the market focus, one can move a web site to the higher echelon of the “SERP’s” (Search Engine Results Web page) in a methodical as well as moral manner.

2. Analyze Web Logs.
Measure all the things, at least twice, after which verify again. While I’d be the primary to say that many of the procedures that make up website optimization are extra artwork than science, one needs to take a really scientific approach to the outcomes of the effort. That is accomplished by methodically preserving a document of, and making an analysis of the sites web logs. There are a number of specialized software which make the job simpler however at the bare minimal, one must keep a close eye on the site visitors and their exercise whereas on the site. No matter how effectively planned the technique, it is largely theoretical until confirmed by the outcomes, which might only be measured by the logs, and an intensive evaluation of their content.

3. Nobody can guarantee a 1 ranking on Google, or some other search engine.
Those that promise such feats will either optimize for such vague search term phrases (corresponding to, “green stunted widgets with purple Polka-dots and icing”) that no one will ever likely look for, or they are making a false claim, which they have no intention of protecting, or they’ve an inside edge at Google, one thing which they’ll free, shortly, when the sincere people at Google find out about it. The opposite possibility, that they are going to take the cash and run, is price mentioning right here however I’ll be polite.

4. Some things are simply plain silly.
You need not submit your website to 50,000 search engines. Businesses which provide this service are suspect, at best. eighty five% of the search outcomes on the Web come from one search engine, which, you probably have one link from a longtime website, or better but, a listing, will discover your site simply tremendous, on it is own. 4 (four) search engines account for over ninety% of the traffic on the web. As for any supposed benefit which can accrue from being listed in an obscure search engine in Botswana which makes a speciality of safaris to the Kalahari Desert and receives 7 hits per day; properly, you figure it out.

5. search engine optimisation is not Pay-per-Click.
Whereas no one would argue the effectiveness of getting increased site visitors and sales, through a nicely planned, pay-per-click campaign, the actual fact stays that the conversion rates are typically low and so they cease the moment the “pay” stops. With a nicely planned and executed search engine marketing campaign, while results may take a bit longer, they proceed to produce, and in reality develop, long after the work is finished and paid for. Very often we’ve found that after a thorough optimization of a web site, solely minor adjustments are wanted on an ongoing basis, primarily associated to new content material and/or new items of sale or service.

6. website positioning shouldn’t be witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do prefer to howl at the full moon, on occasion. There aren’t any “High Secret” practices which a reputable SEO can not inform a consumer, a decide, or his mother, for that matter. The very nature of the Web has at all times been cooperative and there may be nothing about web optimization that may’t be learned, with a heavy dose of time and money. A reputable website positioning firm offers you an merchandise per item breakdown of just the place the money goes. Be wary if you happen to sense a secretive atmosphere or any unwillingness to reply questions. Whereas there are technical factors which might take some background to fully understand, if one has a strong overview of all the state of affairs, a simple explanation ought to be easy enough to come up with.

7. Do-it-yourself SEO.
Sure, you may execute your own search engine marketing campaign and discover a respected search engine marketing agency to assist plan and manage it for you. About one half of my very own clientele do some part of the particular work themselves, or have their in-home devoted personnel do it, after dialogue of the goals and aims of the business/website, an intensive web site evaluation, comprehensive search phrase research, and targeted instruction on the ways and technique of attaining high SERPs. These preliminaries are adopted up with a detailed program of recommendations and strategies which the consumer can then implement themselves or hire others to perform. Average financial savings; 30-40%.

8. Phased Implementation.
Whereas many corporations spend 1000’s of [dollars] per month on Search Engine Optimization, an alternate is out there which pays dividends to you in elevated sales and leads without the excessive initial investment. Crucial consideration is to have a good agency handle the initial analysis and suggested optimization planning first. The trial and error technique will price much more, in the long term, with or with out the specified result. After finding out the plan and establishing a workable price range you might implement the plan as finances allow.

9. Bear in mind the outdated saying, “If it sounds too good to be true, it probably is.”
Never was this more true than in the realm of SEO. While concrete and measurable positive factors will all the time come from a well thought out and executed optimization strategy, the Internet is a aggressive media and all of us want to be number one. Settle for [that a] regular upward movement, over time, will place you worlds forward of a flash adopted by a crash.

10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your enterprise, and fairly presumably your reputation. Watch out for any “shortcuts” or less than moral schemes that anyone would possibly suggest to additional your corporation goals. When it’s all said and performed it’s you, the business owner, who bears the accountability for any firm or individual you hire. Insist on knowing exactly what the strategy is and what steps are being carried out to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not solely is Ignorance not bliss, it could very well be the beginning of the top on your business.

11. All incoming links usually are not created equal.
Both the relevance to your line of enterprise and web site material and the PR worth of the incoming link determine how helpful they’re to your personal PR ranking. With Google beginning the development, nothing new there, and many of the others following close behind, the times of grabbing all of the inbound hyperlinks, in any method doable, are gone. Not only will low ranked and/or irrelevant inbound hyperlinks not assist, they will, actually, cause a penalty. Hyperlink farms, free-for-all hyperlink schemes, automated link accumulation software program, or some other fad that does not fastidiously display screen the hyperlinks and web sites they’re coming from will, in the long term, do extra harm than good.

12. It is more than simply info and figures.
The connection between a web based enterprise and website positioning is, perhaps, one of the closest of enterprise relationships. With the intention to be efficient, a search engine marketing must know not only the facts and figures pertaining to the endeavor, but s/he should know one thing of the goals and aspirations of the enterprise principals. Things which don’t normally come out in a prospectus are sometimes invaluable information when looking for the “right match” into the advanced world of the Internet. My own clients typically ask, because of the frequency of my calls and e mail within the early phases, “Am I your solely shopper?” I normally snigger and say one thing to the impact that till I know your online business virtually in addition to you do, yes, you’re the just one that counts.

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24
Oct 10

Planning Your Keywords

Every good web master knows that they need to research their keywords before even considering making a web site. Webmasters need to know what terms searchers are searching for and how much competition there is for those terms. They want to find key words with high amounts of searches and low amounts competition. In this article I’ll talk about keyword research. We’ll even go over the best free tool to use to find out how many times a particular key word is being searched for each month.

 

The first thing you want to do is find out what key words people are searching for. You can do this by using a free tool within Google Adwords. Sign up for a free account with them. Following this, you can go into the opportunities section and find the key word research tool. You can type the term your interested in learning about into this tool and it will give you the average monthly search volume. It will also give you a list of similar words that you can use to make other pages on your site. If this already seems like too much work, you can always visit our site. Those that are still with me can learn more in the following paragraphs.

 

Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. I’ll explain what these options mean by using the keyword “used cars”.

 

An example of broad match for “used cars” could be “used up old cars”. As you can see the broad match is not very targeted. You won’t find customers looking to purchase quality pre owned cars from you with this broad match key word.

 

A phrase match using this same keyword could be “red used cars”. Keywords stay next to each other and in the same order as you intend them to be. However, the other keywords placed in front and behind could still make this searcher irrelevant to your site.

 

You’ll want to follow the results of the exact match. Our minnesota seo company only looks at exact matches when researching clients site. Using the exact match method you’ll get the number of people who are only searching with the term “used cars”. When you’ve found a term with high numbers, then you can start looking at its competition. When the numbers don’t look good you can look towards a synonym such as “preowned cars” or something of that nature.


06
Oct 10

What SEO Conference Should I Go To?

Danny Sullivan

A friend of mine just asked me which SEO conference to go to next year. It didn’t take me long to list some of my favorite choices. If I could go to any conference for SEO it would be SMX. That’s where the cutting edge people are, in my opinion. SMX holds about four conferences a year in North America, four in Europe and a few in Asia. One “SMX Advanced” conference is put on each year in the U.S. and one in the U.K. The advanced would be my choice. That’s where you can expect the real SMO experts to speak and occasionally share some secrets. Danny Sullivan is the force that propels SMX and his reputation and contribution to the search marketing community has been unmatched. A large number of A-listers and working SEO’s follow his work on
SearchEngineLand.com.

Second choice for SEO only would be SES, aka Search Engine Strategies, which Danny was involved in earlier in his career.

Or for a broader experience than just SEO but with a heavy focus on SEO/SMO, you might head to pubcon PubCon. I will probably go to PubCon next year. It’s genesis is in the work of WebmasterWorld.com’s founder, Brett Tabke.

Image source: Wikipedia


14
Jul 10

Buzz About Hubs

Now this really is the biggest of them all in conditions of Google revenue or generating dollars by using Google AdSense or any other affiliate program. Links are what drive targeted traffic to some hub or a lens, or your blogs or anything you need or need to get targeted traffic to. Some men and women call it back links, however the idea is the same, it gets traffic, more specifically interested traffic, to a website which you need to have to promote with a click of a button. This may be the only way to make funds with any of these affiliate programs: linking correctly.

Why must you hire a hubs creation service? Why shouldn’t you take the time to create your own hubs yourself and not bother about hiring some “expert” to create your hubpages for you?

Are there any positive aspects to hiring an expert to assist create and manage your hubs for you? The truth is that you just can produce your own hubs by yourself, but the amount of time it needs to make a extremely captivating hub.

Building links also does additional than that. For example should you only have say 1 link with a blog or website, then it is possible to expect at least a bit of site visitors to that hub or blog. However, the far more you link, legitimately of course, and over time, the far more visitors than internet site will get. It also means that the search engines like google will also look favorably on your work.

Want Higher SE Rankings and Visibility

You may be a stellar writer but in the event you don’t know what search phrases to target and don’t realize the dynamics of keyword research, chances are which you may possibly not rank highly on the search engines for relevant search phrases and research terms. However, a hubs creation program knows what key words to target based on their marketplace analysis and website analysis.

Want Top quality Content backed by Experience and Account Management

But obviously you would like to make money, get targeted visitors and all that beneficial stuff. So you’ve developed some online works with good content, and have added some excellent keywords. (For keywords and phrases it helps in case you do some investigation utilizing Google AdWords or other applications of that nature, but do not spend all your time doing so), and most importantly you might be following the conditions of support on Google AdSense along with other affiliate programs, now it can be time to think big, or rather larger with links, and interlinking.

Most times, common hubs are a lot more appealing because of their content. A critical take a look at high profile hubpages will show that only those with the ability to draw wide readership as a result of the stellar information plus multimedia there in, tend to acquire ranked extremely on the search engines.

Originally posted at bearinghubs.com.


12
Jul 10

CJ Pay Per Call Looking Good

cj pay-per-call diagram

Commission Junction’s pay-per-call platform has been around for about a year or so, I’m guessing. The technology comes from Ring Revenue and several other affiliate networks besides CJ have deployed it and invited merchants to try it out. When it first was announce, I perked up because I know that in many campaigns, phone leads are more numerous and close easier than form leads. I marked that down on my things-to-test list and moved on.

Now that much time has passed, I see that the number of merchants signing on to the CJ pay-per-call platform is increasing. There were just a few, maybe six or eight when it first launched. Now, I it is in the high thirties.

What does it actually do? CJ Pay Per Call enables

tracking of leads and sales when consumers choose calling over clicking.

Pay Per Call advertising partnerships allow publishers to:

  • Get paid for driving calls
  • Earn higher commissions for delivering more qualified leads and sales
  • Promote a greater variety of online and offline products and services

Besides being easy to setup and manage, CJ assures publishers of the platform’s:

  • Toll-free trackable numbers unique to you
  • Reliable real-time tracking
  • Intuitive interface
  • Campaign transparency
  • Real-time reporting

It looks like payout is anywhere from around $1.00 to $25.00 and from what I can tell, the conversions appear to be good.

cj pay-per-call example

So who are the advertisers on this potentially sweet platform?

Looking at the list below with search volumes from the Google Keyword Tool, you can see that the big brand home services, healthcare and insurances names are the ones to target in organic search.

Pay Per Call Advertisers

So, I finally signed up with an advertiser. If I am approved, I’ll get a phone number for my advertiser, select placement and see what kind of results I get! I’ve got a good feeling about this. Thoughts on pay-per-call?


29
Jun 10

SEO Engine Optimizations Tips

Hey SMO Blogger friends. This is a guest post courtesy of  SEOengineoptimizations.com. Feel free to comment on this post or visit the author’s site for more SEO loving.

SEO Engine Optimizations

Yes, Lookup Engine Optimization (Web optimization) is critical for all sorts of businesses. Weather you’ve an e-commerce internet site or an informative website, static internet site or a dynamic internet site, Web optimization is beneficial for your on the net organization promotion. You must give Search engine optimization the same importance that a brick and mortar small business gave to a yellow page directory listing, years ago.

Web optimization services like research media advertising, organic research engine optimization, Internet advertising consultation and internet site analytics helps to boast your seek out engine ranking in top research outcomes and improve your business profits exponentially. Ranking high on search engines result page is extremely critical should you want specific customers visit your site.

For example suppose you might have site that sell school books. To grow your company and boost your profits, you require to boost your sales. To boost sales, you need visitors. Now, if your web site ranked high on search engine result page, you can get thousands of visitors every day who will be interested in purchasing your books. In short, when your web site is ahead of your competitor’s web page in search results, you may get thousands of visitors everyday out of which at least some will surely purchase your items.

Not only this, today Search engine marketing is considered as the best online enterprise promotion strategy, as it greatly emphasizes on addition of new & quality content to your website, frequently. This is important because customers nowadays heavily depend on Internet to gather information and if you might have optimized your web site content, there is higher probability that people will stay on to your web page for a longer duration and not move on to your competitor’s web page.

Search Engine Marketing is all about making your websites search engine optimization friendly so that company can prosper and you get higher return on investment (ROI). Another benefit of search engine optimization is that it increases your brand credibility in the market. People are more aware of your brand name and hence they return to you in the future when they have to have to make similar purchases.

Therefore Web optimization is a good investment and not an expense when it comes to web site promotion. You can target particular on the net traffic who will contribute in improving your conversion rate. Dominate search engines easily by ranking high on them by opting for Search engine optimisation services for your internet site.

Research engine optimization allows you to optimize your internet site and get the traffic. The lookup engines have complicated algorithms. The lookup engines use these algorithms to rank the websites. The research engines crawls the web pages and checks for various things. Few of them are:

  • Incoming links: the search engines check for the incoming links to a page when crawling. This is a major factor which contributes to the ranking of the internet site. The Google has clearly told the webmasters in their documentation to raise the number and quality of the incoming links in order to get better ranking.
  • Content and keywords: content is the most important thing. It has to be relevant to the internet site and it needs to be fresh. Anything which is not unique and is copied from the other on the internet sources, will be immediately spotted by the research engine bots and will make negative impact on your ranking. The keywords are also very critical. You may have to make sure that you are using the keywords with the proper density. Should you over do this, your content will be considered as spam. If you under do this, your content will be considered as irrelevant to the particular set of keywords. This means that you will have to check the keyword density.
  • Other various factors: there are many other factors which the seek out engines look for while crawling. These include the easy access to all the sections of the web page, easy to read content, meta tags etc.

Now that you know what the seek out engines look for, you can work to improve them. But how would you do these things if you do not have SEO tools for them? Take the example of keyword density. Is it possible for you to calculate the keyword density of the entire content without a tool? Can you read all the content and highlight the keywords and then make the calculation to determine the keyword density? I do not think so that any one can do it with so much content connected to every website these days. You may have to use the tools for this. You can find tools for every task and the only thing which you will have to do is to learn how to use the Search engine marketing tools.


28
Jun 10

The Black And White Seo Methods

The terms black hat seo and white hat seo come up every time somebody talks about search engine optimization. These terms mean different things to different people, but they do have one theme in mind. Webmasters should know the differences between these 2 types of seo as their livelihood could depend on it. I wrote this article to discuss black hat and white hat seo methods and how they can effect your site’s ranking.

White hat search engine optimization is the use of tactics that the major search engines encourage web masters to do. These tactics are seo activities that you would have no problem telling the search engines you are engaging in.

Black hat search engine optimization is the use of tactics that try to manipulate the search engines into giving you higher rankings than you deserve. When the search engines find that you are participating in these tactics, they will usually drop your web site from their search engines. You might even find that the search engines decide to ban all of the web sites that are registered in your name. Web site owners that get all of their traffic from the free search engines will be shut down in one night.

Some might ask, why would anybody bother using black hat seo tactics? People use black hat search engine optimization because it is quick and easy and can get them ranked without the effort or the long wait that some of the other white hat methods entail. Examples of past black hat seo practices were key word stuffing, link farms, automated directory submissions, and even keyword stuffing a page with unrelated keywords in white font.

Unfortunately black hat search engine optimization is never a long term traffic building solution. Using black hat seo tactics may indeed get you some quick rankings, but it will always get you banned from the search engines. Like one large Minnesota seo company says, “you’ll never have to wonder if you will be found out, but you will have to wonder when you will be found out”.

White hat seo methods consist of manually submitting to relevant directories, writing original articles for article directories, and creating unique and genuine advertisements on relevant web sites. These methods will not only get you ranked well in the search engines, but they will also keep you ranked well in the search engines.

I hope this article gave you the information you need on black hat and white hat seo.


25
Jun 10

12 Months With Out Web Optimization

It’s greater than a 12 months now since I concluded that Search Engine Optimization (search engine optimisation) was, or was soon going to change into, a waste of time. I had already, 6 months before then, mentioned farewell to spending an hour a day engaged on getting reciprocal links.

What led, at the time, to what many would have mentioned were very rash moves? After all, reciprocal linking was nonetheless being expounded, by all and sundry, as an important approach to get a great rating, and the software tools have been being actively marketed still. Search engine positioning software program was still being heavily marketed and continues to be as we speak; keyword density was a buzz term being branded round as if it had been an important science to be practised by all good search engine optimisation aware webmasters.

What I did was to return to advertising basics. I had acquired my advertising training back within the 1980’s and had practical marketing expertise with my very own enterprise from the mid 1990’s. I was not born into internet advertising and marketing alone, so could still see outdoors the blinkers and the hype.

A very fundamental but necessary aspect of selling is to know your market place. Relating to search engine rankings, then clearly a significant part of that market was the major search engines, Google, Yahoo and MSN, with Google being the clear leader then, and a yr later today.

I began to think 18 months in the past that so far as reciprocal linking went, it was turning into a spammers’ zone. Certainly, I argued with myself, Google did not actually want to rank a site extremely simply because the net grasp had the tools and the time to chase around getting reciprocal hyperlinks? It simply didn’t make sense. And the same was true of buying links. Why ought to a website rank highly as a result of they’ve splashed out on shopping for links?

What Google, and the others, really wanted was to rank the best web pages for a particular search time period, and it seemed solely a matter of time before they sniffed out and extinguished the abuses corresponding to blatantly artificial link constructing, Weblog spam, scraping and excessive search engine marketing’ing.

A 12 months in the past, I began new internet sites with none actual thought of SEO. As a author, I was completely satisfied to try to provide what engines like google wanted: authentic content material on what individuals have been searching for. Whereas I did provide title and outline tags, all the pieces else was just written on a glide basis. The keyword phrase for any web page would come out within the natural flow. I may simply write to my coronary heart’s content material with out utilizing any tools checking keyword density.

The primary of those new websites thirteen months ago was in the self improvement area of interest, which is very competitive. I was anticipating to be “Sandboxed” by Google due to that, and so it proved. But I just saved plugging away, sticking to my no-search engine marketing principle. After all, none of us outside Google is aware of for sure if there’s such a thing as a sandbox, but there is undoubtedly a waiting time earlier than a brand new web site is thrown totally into the rating melting pot.

In the self improvement case, the last Google update noticed my web site emerge from the sandbox after about 12 months. So, finally, I was able see whether my no SEO method was to yield any positive results. Fortunately, a few high rankings have been immediately apparent, including just a few 1 positions. On a kind of phrases, Yahoo followed a couple of weeks later to the 1 position, while the site was 2 (now 1) at MSN.

Now, that is early days for that exact site, and there may be much to do to get more excessive rankings. Nonetheless, I’m assured that SEO is infinitely more simple than some experts, especially these promoting ranking tools, tend to have you ever believe.

Since I began that exact site, I have solely made one main change, and that’s convert all my web sites to CSS. Providing a content material wealthy website that is straightforward to crawl for search engine robots is an important aspect of the brand new, simplified SEO. In fact, following Google’s advice to site owners is about all you could do, and that’s free.

In fact, those with software program merchandise to peddle will argue that I could do even better with their software. But when Google decides to blacklist that software program as a manipulating tool, then all my exhausting work may very well be undone. So I will depart the others to chase shadows with ranking software, and simply enjoy writing content. In any case, that’s what basic advertising and marketing instructed me to do.

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Search-Engine-Marketing


24
Jun 10

“Let Go” from my SEO Job

You’re deprecated.

Today I am really glad to blog at SMOBlogger.com. This place has become a true respot for me because I can come here and say whatever I want anonymously. No one knows who I am. No family members. No bloggers. No co-workers. No competitors or enemies. I feel totally free here.

Sure, I have a blog that I make posts to for public consumption. Everyone knows it’s me behind the wheel. I am careful about what I say in my public persona. But, SMO Blogger is my home away from home. It’s the one place I can go to truly speak my mind and not care about the consequences. Isn’t that more in line with the original concept of blogging as online diaries?

Today, I had my “annual review” at the search engine marketing agency where I work. I have been at this company for many years. I’d developed SEO strategies for fortune 500 clients there. I had helped build the SEO department from 1 client to 10. I had trained numerous staff in link building. I had built several sites that were performing well. In short, I got results. But, I was told…

“We’re eliminating the position”

I am a SEO Manager at the firm. The one who built the department, if I could be so bold as to pronounce. I asked why management wasn’t moving me to another position, given my talent and past contributions and more importantly proven track record of results. They’d moved others to new positions when the clients they’d worked on terminated their contracts.

Why didn’t my SEO company think I was valuable enough to keep? I have been thinking about this all day. The new VP has his own friends, his own platforms, etc. Sure, I understand my skills don’t exactly mesh with the new technologies my firm is using–basically what I mean here is going from:

  • PHP to .net
  • Linux to Microsoft
  • Apache to IIS

I was told I’d be laid off in 3 months. I was shocked to hear this. My pride was hurt. After all I’d contributed to my company, the long hours, the late hours, the working at home, the going the extra mile, not to mention the strategies responsible for the success in revenue growth–poof. No importa.

My new VP’s lack of faith and trust really hurt me. I listened to the words coming from his mouth today and realized that upper management’s opinion of me is pretty low. They think I’m a charity case.

“We’ll help you get another job. We’ll give you a reference. I feel terrible for having to do this.”

Yes, I was hurt, but hearing this made me pity them. Did they not know I could get another job if I wanted one? Did they not realize I could do contracting work if I so desired. I get asked to do SEO work all the time but I refuse because I’m too busy doing my day job tasks. Did they have no idea that I was a social media site (I won’t say which one) power user with a successful affiliate marketing business? Apparently not. They never bothered to ask or get to know that part of me. I guess they thought I went home each night and faded into prime time television or something. They didn’t realize that I live and breath SEO and SMO and SEM all day long from morning to night. When I get home I log on and start investigating and testing new strategies for dominating my competitors in the SERPs. Why won’t upper management listen? Take an interest. Ask questions. Get to know your employees.

I left work early today after my “annual review.” Tomorrow I am turning in my 2 week notice even though they have given me months before my “lay off.”

“You nice guys finish… well… usually not first.”

“What makes you think it’s finished?”

My brothers, I don’t want to sound pessimistic. I’m actually optimistic about the future. I’m going to finally have a chance to devote 100% of my time to implementing strategies for my own campaigns. This thrills me. I’m emotional at the moment but actually really happy to be free.